TR.UX

Today's Observations, Tomorrow's Innovations.

Axel Truffier

UX Research & Business Anthropology

WHAT IS UX RESEARCH ?

UX research is a field that applies a social sciences approach to explore and understand people's behaviors, needs, and the contexts in which they operate. It goes beyond digital experiences and encompasses physical and phygital (blending physical and digital) experiences. The main goal of UX research is to address everyday problems and needs faced by individuals. By studying user behaviors, motivations, and preferences, UX researchers gain valuable insights that drive the development of innovative services and products. They employ various strategies, such as qualitative and quantitative research methods, to uncover the wide range of usage patterns and user perspectives. By focusing on understanding users and their contexts, UX research ensures the creation of user-centered solutions that enhance overall experiences across different domains.

Double Diamant" "Système de Design" "Modèle de conception en deux phases" "Découverte et Définition" "Gestion de Système de Design" "Consistance visuelle et interactive" "Directives de design"

THE SERVICES

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"Design Thinking" "Innovation centrée sur l'humain" "Méthode de conception créative" "Processus de design empathique" "Résolution de problèmes par le design" "Itératif et collaboratif"

What people do ?

User experience research is conducted using an anthropological approach. Users' behavior is studied to understand their needs and challenges through field observations, interviews, verbatims analysis. This forms the basis of the initial diamond in the design thinking process.

What can we propose them ?

After gathering insights from user research, Recommendations are proposed to address identified problems and needs. Collaborative ideation workshops are held with teams to generate innovative scenarios, laying the groundwork for new services and products.

"UX Research" "Recherche utilisateur" "Comprendre les besoins des utilisateurs" "Études d'utilisabilité" "Tests d'utilisateurs" "Analyse de l'expérience utilisateur" "Amélioration de l'expérience utilisateur"

What are their feedbacks ?

The final step involves usability testing to ensure user-centric solutions. User feedback and observations drive iterative design improvements. This continuous adaptation process guarantees that the developed services and products align with user needs and preferences.

Why we could be a good fit ?

As a UX researcher, I could be a good fit for your needs because of my expertise in understanding user behaviors and needs to drive effective design decisions. With a strong background in social sciences, I bring a unique perspective to the table, allowing me to explore and uncover insights about your target audience's behaviors, motivations, and preferences. My approach goes beyond digital experiences, encompassing physical and phygital realms, ensuring a comprehensive understanding of user interactions across various touchpoints. By collaborating with me, you can expect a tailored research strategy that addresses your specific problematics and needs, ultimately leading to the development of innovative services and products. I am committed to delivering user-centered solutions that enhance the overall user experience and drive business success.